Gift Card Marketing

Take Advantage of Gift Card Marketing Sales

Program from Heartland Payment Systems lets restaurants capitalize on this growing trend

Heartland’s gift card marketing allows you to expand your business by motivating customers to return to your establishment through loyalty and gift card reward incentives. It also offers real-time promotions from your point-of-sale system. Additionally, Heartland will provide you with ongoing marketing support in order to help you succeed.

Utilizing this service, ORA members can benefit from additional gift card sales on Mother’s Day, Father’s Day and the various events celebrated throughout spring and summer, such as high school and college graduation celebrations and weddings.

With Heartland gift card marketing, you will receive:
  • More opportunities to make sales – meaning better business for you
  • The power to drive traffic on a certain day or time of day
  • The opportunity to engage your staff in marketing efforts
  • Greater customer frequency, loyalty and spending potential, and
  • Ongoing marketing support to help you succeed

Heartland Payment Systems has 3 cost programs available for restaurants, including

  • Tier 1. Gift Unlimited. The restaurant is charged a flat monthly fee that provides them with unlimited transactions using HPS' standard card designs.
  • Tier 2. Gift Your Way. The restaurant is charged a flat monthly fee that provides them with unlimited transactions using customized cards.
  • Tier 3. Gift As You Go. This introductory package charges the restaurant a transaction fee each time the card is swiped. Utilizing this program allows restaurants to familiarize themselves with the package and to decide which of the two top tier programs would work best for their concept. Restaurants can use standard or customized cards.

No matter which program the restaurant chooses, Heartland's Gift Card Marketing Program offers consumers one card that can be used in three customizable ways. It can be a traditional gift card, a loyalty card and it can be a promotional card - all at the same time!

Traditional Gift Card. When used as a traditional gift card, restaurants can sell the gift cards for values that can be redeemed at their locations.

Loyalty Gift Card. When looking to promote an event or special, restaurants can offer the gift cards as a loyalty card. This option permits them the change to run multiple promotions that reward their customers' spending behaviors. For example, a restaurant might run a visit reward promotion that automatically loads a reward to their card if they visit the concept five times in a month. Heartland currently allows six different types of promotions to be run at once, individually, or in any combination.

Promotional, Pre-paid Card. Restaurants can utilize the gift card as a promotional, pre-paid gift card. Restaurants load a specific amount on their cards to give a customer. This can be done for events, as a "thank-you", or for customer outreach.

It’s important to note restaurateurs can use Heartland’s Gift Marketing Program on most terminals and point-of-sale systems. If operators don’t have a terminal, Heartland offers many economical terminal options for purchase. Typically, Heartland can integrate the program into an existing terminal or system. If the restaurant utilizes have a POS System, additional steps may be necessary as some POS systems require a gift card module in order to have a gift card program. In some cases this can pose an additional expense to the restaurant.

Once Heartland’s Gift Marketing Program is installed on a restaurant’ terminal or POS system, any promotion or loyalty program the restaurant offers is completely automated. All employees need to do is swipe the card, indicate the amount or value to be added, and the card now has a value added to it. The tracking for rewards is automated. Additionally, a variety of different reports are available on the terminals, online, and in multi-location pooling scenarios.

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