We achieved record sales of more than a billion dollars in each of the past two years, with 2016 totaling $1,140,209,832. Vodka and American whiskey were the largest categories by dollar share in 2016, combining for almost 50 percent of the total dollar sales. These two categories were followed by Canadian whisky, tequila and brandy. The categories that experienced the greatest growth were Irish whiskey and brandy. Irish whiskey is now the hottest trending category, growing at a rate of 17.1 percent, followed closely by brandy, growing at 13.2 percent in 2016.
Another important trend is called “premiumization.” This means Ohio consumers are “trading up” to buy more expensive items. The share of the economy and popular product segments have declined. The premium price and above product segments continue to be the largest share of the total dollar sales. The largest share of total dollar sales and the highest
growth segment are the super-premium priced products.
We are proud of the sales performance of 2016 and greatly appreciate the assistance and cooperation from all of our industry partners, stakeholders and Contract Liquor Agencies that were a part of this record-setting year.
Source: Harry Knight, Superintendent, Ohio Division of Liquor Control