Foursquare analyzed foot traffic data to determine which quick serve lures the largest portion of its diners late at night, and White Castle led the pack with 21.5 percent of all its customers coming between 10 p.m. and 4 a.m.
White Castle is based in Columbus, Ohio. Jamie Richardson, White Castle’s vice president of government and shareholder relations, is also chairman of the Ohio Restaurant Association’s (ORA) board of directors.
Rounding out the list were:
- White Castle: 21.5 percent
- McDonald’s: 11.1 percent
- Wendy’s: 10.5 percent
- Burger King: 7.7 percent
- KFC: 6.5 percent
- Arby’s: 5.1 percent
- Qdoba: 3.5 percent
Jack in the Box recently launched a way for customers to get food delivered directly to their door through a partnership with on-demand restaurant delivery service DoorDash.
Through the partnership, DoorDash will be delivering food from Jack in the Box to customers in the San Francisco Bay area as late as 3 a.m.
“Unlike the daytime hours and the responsibilities that come with them, we believe that late night should be reserved for doing the things our guests enjoy the most,” says Iwona Alter, Jack in the Box vice president of marketing, in a statement about the partnership.
After 9 p.m., customers can order Jack in the Box’s late night offering Munchie Meals, which combine popular menu items. A new meal offering through that promotion is the Sriracha Curly Fry Burger—a cheeseburger topped with seasoned curly fries and a layer of Sriracha sauce that is accompanied by two tacos, a drink, and fries for $6.
(Source: QSR Magazine)