Since 1920, the ORA has provided beneficial products, services and content to our members. The restaurant industry is transformative and continuously growing in new ways. As a leader in the industry, our association is evolving and growing in order to continue to provide relevancy for members.
"We continue to drive the ORA toward our objective to promote, protect and partner with Ohio’s restaurant industry," said Ohio Restaurant Association President & CEO John Barker. "Everything we do at the ORA revolves around helping our members achieve their dreams."
The primary color palette of coconut, blueberry, watermelon and quinoa evokes intellectual gravitas representing the ORAs commitment to being the most relevant force and voice shaping Ohio's foodservice industry. The ORA's new tone is intended to be welcoming for a diverse group of people who represent the industry. At times the brand will be bold and vibrant to address an industry undergoing massive changes and shifts. And, the brand will always be thoughtful and influential.
"We called on the expertise of Summerfield Advertising as our partner on this journey, along with our Brand Transformation Committee of ORA/EF board members and industry leaders," said ORA Director of Marketing and Strategic Partnerships Maureen O'Rourke. "We built our brand positioning through value proposition, messaging, logo, and brand personality."
The committee consists of:
- Sheila Trautner, Taste Hospitality – Chair
- Scott Heimlich, Barcelona
- Kim Bartley, White Castle
- Roy Getz, Top Notch Restaurant Group
- Bill Souders, Coca-Cola
- Andrew Summerfield
- Gia Fantozzi, Summerfield
- Todd King, Summerfield
- Alexa Taylor, ORA
- John Barker, ORA
About the Ohio Restaurant Association
The Ohio Restaurant Association (ORA), founded in 1920, is the leading business trade association for the Ohio foodservice industry, the third-largest private sector employer in Ohio. ORA represents the interests of Ohio's $20 billion restaurant industry, comprised of 22,023 locations and more than 574,200 employees. The ORA provides its members with advocacy, information services, education and a variety of cost-saving benefits. For more information, visit www.ohiorestaurant.org.
Phone: (614) 315-4697
Email Address: email@example.com