What's your digital footprint?

Every restaurant owner has a digital footprint, even if the business owner hasn't set up up online.

DIGITAL PLAN AUDIT

Use this Digital Plan Audit to determine where you should focus your
efforts in the digital space. 

WEBSITES

There are many tools available that allow a
non-technical person to create a website from a template by dropping and dragging in photos or images and typing in text. 

EMAIL

Email is a form of electronic communication that allows you to communicate with
guests that have opted in to hear from your business. This is a fairly inexpensive
way to keep guests updated as to what is going on in your business.

SEARCH ENGINE MARKETING

Search Engine Marketing (SEM) is a method of targeting internet users with purchased
advertising or paid links with the end goal of improving your business visibility.
SEM involves keyword research, competitive analysis, SEO, paid listings or other tactics
that try to increase traffc to your website or restaurant.

SEARCH ENGINE OPTIMIZATION (SEO)

The search engines will crawl websites and index your website pages so it can provide
answers to search requests. The answers are displayed based on relevance to the
search request and popularity of the results. Focusing on SEO, will help with the
relevance of your website. The optimization of SEO is adjusting and monitoring the
keywords that are used to search for your restaurant. 

SOCIAL MEDIA

Social media is many forms of electronic communication that allows guests
to share information or ideas with each other or businesses online. 

CREATE YOUR OWN APP

You can work with a local developer or program to create your own app, tailored to your specific business.

TEXT OR SMS

Utilize direct-to-phone text or SMS messages to your customers to build awareness, communications and loyalty.